Your Action Steps
First, Let’s take a moment and see where you are on the Referral Sales Academy “roadmap.”
You’ve learned the “why” of referrals and the “how” to get on track with building a systematic and repeatable process of getting great referrals. Next, you’ve selected your own “A-list” and possibly about 20 people as the ideal number and researched their personal profiles and interests.
Then you’ve reached out to half of your list with a first “touch” an email with something of personal interest and this past week done the same for the second half of your “A-list.”
OK, great job… let me add some guidance here:
- Remember, we’ve talked about doing a little bit every day and how it would produce great results for you. That’s where the idea of the 10-minutes a day or “ping-time” focus comes from. The secret here is consistency in building engagement.
- it doesn’t matter whether you have 10 or 20 on your “A-list.” Some people worry about this way too much. Rather instead focus on building the right activities and add more people as you need. Don’t go beyond 30 people as many people simply don’t keep up with the load as that number grows beyond.
- These first few weeks you’ve been getting going and absorbing the best practices. After your first set of outreaches past 2 weeks, you’re now ready to go forward with this every other week touch cycle as I cal it. Here, you get to decide how you want to make that contact now that you’ve learned of other methods of making that outreach. Just mix it up and know some ways you “make a touch” are far more impactful than simply continuing the email touch method.
- Have some fun as people are going to resonate with the attitude you bring and mirror back to you how you communicate. Get ready as in a few more weeks, major opportunities are going to open for you!
Your action steps for this week are to:
- Reach out again to your first half of the “A-list” using a different touch process than email and make your second “touch.” Be sure to keep great notes on what you do and any responses you may receive.
- Keep up to date with the Best Tools and Tips as added touch resources “IOV’s are being provided there along with added training.
From here on, you’re going to be following a cycle of reaching out to your ‘A_list” people every other week and varying the way you reach out and how you personalize that outreach. Get ready as with the third outreach… about week six and beyond, your people are going to be beginning to feel a desire to reciprocate and that when you’ll learn how to teach them the best ways to do that. Stay on track as your results are just over the horizon!